Question
After reading this article
Do Consumers Care About Ethical - Luxury?
written by Iain A. Davies, Zoe Lee, Ine Ahonkhai

Please answer the following questions:

1. Does the study list research questions or research hypotheses? What are they?
2. If the paper lists research questions, explain why? If the paper lists hypotheses, explain why?
3. What variables have been identified using the theory? What relationships are being studied using the theory?
4. Is the study inductive, deductive, or abductive? Justify your answer.
5. What is the sampling technique, probability (specify which probability technique is used) or non-probability (specify which non-probability technique is used)? Why did the study choose this sampling technique? Do you agree with this choice?
6. What type of data collection technique is used?
7. What data analysis techniques have been used?
8. Do the conclusions relate to theory? Explain how is theory used in conclusions?
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1. Does the study list research questions or research hypotheses? What are they?

The paper identifies three distinct research questions. The first question “Do consumers perceive ethics as differentially important in their luxury versus commodity purchases?” (p. 41) aims to examine if consumers have different views about ethical factors related to products that are high priced and uncommon, like luxuries, compared to products that are low priced and common, like commodities. The second question “Do consumers perceive ethical issues with the same intensity between luxury and commodity purchases?” (p. 42) aims to examine if there are differences in the salience of ethical contemplation when comparing decision making for commodity or luxury purchases. The third question “What are the factors impacting the comparatively slow growth and low awareness of ethical-luxury products on the market?” aims to identify why there may be differences identified in the first two research questions.
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