Procter & Gamble and Unilever in Saudi Arabia

Table of Contents

I. Current Situation 3

A. Financial analysis 4

Industry comparison 5

B. Strategic Posture 6

Current Mission 6

Current Objectives 7

Current Strategies 7

SWOT Analysis 8

II. External Environment 10

Competitive Forces Analysis 10

Position in Saudi Arabia 11

III. Value Chain Analysis 12

Analysis of Strategic Factors 12

IV. Alternatives and recommendations 13

References 16

I. Current Situation
Procter and Gamble is one of the most recognizable companies in the world when it comes to consumer products, with a wide variety of different brands under the mother company, they have grown to a global scale and continue to expand.
In the Arabian Peninsula they are one of the largest consumer goods companies with 3 manufacturing sites and are marketing over 40 leading brands.

They invest in building the capabilities in external relations in order to ensure positive external environment and build on the reputation of the company as a whole.
The company’s first branded product was launched in 1879 and it was the Ivory soap, today, they are present in five consumer goods segments which are Family care, Home care, Grooming, Health and Beauty.

They became international in 1930 and the largest acquisition the company has made was when Gillette was acquired. The company relies on revenues from the United States market to a great extent, and being a consumer goods company, their demand is dependent on consumer preferences.

Unilever is a global company that produces some of the worlds most recognized brands in the consumer goods category and beyond.
The company is one of the largest in terms of sales, and is the third largest consumer goods company in the world, ranked after Nestle and P&G.

Company’s aim is to “be and be recognized as the best consumer products and services company in the world… to make sure that brands live up to their promise to make everyday life just a little bit better”

A. Financial analysis
In the analysis of financial performance, Procter and Gamble revenues have fallen by 8.5% in 2016, according to Market Realist reports on fiscal 2016 earnings, the reasons for the fall are the foreign exchange

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